Ángela de la Vieja
PWR is a concept to take into account in pricing, and stands for Price Win Rate. The definition would be when on an e commerce has the lowest price and therefore in a comparative with its competition this e commerce would have the best price.
This concept is analysed in pricing in order to determine how a company is perceived by its clients in terms of price. Offering the best price will bring us greater sales, but it will imply to scarify a great part of our profit margin.
Amazon is one of the companies which works harder in order to have a very high PWR, with which is able to gain more clients than its competitors thus increasing his market share
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