Amazon Prime Day was launched on Amazon’s 20th Anniversary as a campaign to build customer loyalty, increase the number of subscribers to its Prime service and boost summer sales. As it was well received, in 2019, on the fifth Prime Day, Amazon increased this promotional event from one to two days.
Last year Amazon reported record sales, exceeding 250 million items sold, an increase of almost 43% on 2021, when it sold over 175 million products.
During this year’s event, held on 11 and 12 July 2023, we wanted to analyze the prices and discounts of a wide range of products to get more in-depth information about Amazon’s promotional party.
- Which product had the highest discount?
- Were there any great deals during the Amazon Prime Day discount event?
- Was it the big brands that had the biggest discounts?
We answer these questions in this in-depth report on pricing and discounts during Prime Day 2023.
Download our report now for instant access to detailed data on discounts, promotions, and price changes in different categories.
You will gain a deeper understanding of the offers available. You can harness this information to guide your strategic decisions for future sales events.