Maria Jose Guerrero
Fashion marketplaces allow brands to expand sales channels and promote their clothes and accessories to an interested audience in the sector. Given that online clothing sales have experienced an important growth on the global level, it can be a good option for e-commerce to explore the possible marketplaces at their reach with the end goal of increasing the volume of sales. As a starting point we recommend you analyze the characteristics, sales conditions, and commissions of the main marketplaces that adapt to your necessities, and carry out a monitorization on competition prices as well in these platforms. Aside from this information you can define your own pricing strategy to capture user attention.
Which fashion marketplaces have the most traffic?
To start with the selection is essential to know which are the platforms with the greatest traffic volume within the fashion sector. In the first place, on an international level, one finds Zalando, the platform that receives more than 134 million visits a month. Even though it started as a shoe e-commerce, currently it is huge as it sells to more than 17 countries in Europe and has clothing brands and accessories for children and adults.
Following that is ASOS, the website that has many products of its own brand and items sold by third parties. In their case the reach is global, a factor to value following the logistical possibilities and stock of every brand. Furthermore, having millions of visits per month. ASOS has constructed a very attractive brand image for users given that it advocates for inclusion of all people, independent of their weight, body, or gender identity.
Among the most prominent marketplaces one can also find Spartoo and Privalia, characterized by the sale of mid and high range brands at prices lower than other sales points. They are brand outlets that attract clients with a greater price sensitivity.
Advantages of selling your products in fashion marketplaces
These fashion platforms are considered vertical marketplaces, that provide a focus centered soley on a determined type of products and have less categories, all related to each other. For the brands, choosing a marketplace with these characteristics, and no webs like Amazon or eBday, presents the following benefits:
- Greater audience segmentation. Offering a greater visibility among already interested user from the sector and by the type of item that your company sells.
- Continued capturing of potential clients. The fashion marketplaces carry out multiple online marketing campaigns to favor the capturing of users, which benefits brand sellers.
- A greater trust level on the part of the consumer, who knows marketplace and its sales conditions and item returns.
- Possibility of yielding to the marketplace the management of returns.
- Greater effectiveness of similar product sales , as all the products are within similar categories.
To this, it is summarized that the majority of marketplaces have unique promotions and discounts, that consumers do not find in other websites. Some discounts and prices change in a rapid and agile form. In this scenario, it is vital that brand offer competitive prices and continuously adapt themselves to the changes in supply and demand. For this, you can appeal to the automized tools of repricing with those that manage price modifications.
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