An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The Freemium model offers users a product or service for free, but with the option of paying for better functionality. It is quite a widespread pricing model, especially among businesses that offer...
Classifying an e-commerce product catalogue into key categories helps boost sales and increase a company’s profits. The way products are grouped will be based on demand volume, the price and profit...
The acronym BOPIS stands for “Buy Online, Pickup In-Store”. It allows you to purchase online and then request collection from a physical store. As an online business model it is a great hit among...
Bracketing has become a habit for many consumers who buy multiple similar or identical products, intending to keep one and send back the rest. It happens particularly with household products or...
A High Low pricing strategy involves applying offers and promotions on products more or less constantly throughout the year, to products that have initially high prices. An e--commerce business that...
Classification of the products in an e-commerce catalogue is crucial if you want your chosen pricing strategy to achieve healthy profits. It is not enough to classify them into customer-facing...
An awareness of the changes and trends on Amazon Business is essential for brands and retailers to adapt their sales strategy within the marketplace. This is especially true for companies that use the...
Glocalization is the worldwide sale of products and services adapted to the needs of each consumer community throughout the world. This strategy allows brands and e-commerce businesses to succeed in...
An e-commerce site’s shipping costs tend to affect the consumer’s final purchase decision, especially if they are high. These additional charges can result in abandoned baskets and impact the user...