Key dates in the price comparison calendar
When establishing a dynamic pricing strategy, it is essential to take into account the critical moments in which possible price changes will occur in our competitors. However, there is also a factor...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Price study between El Corte Inglés and Amazon Spain
Madrid, 28th May, 2019. El Corte Inglés, one of Europe’s leading department stores with over 75 years of experience in this sector, opted for an omnichannel strategy more than a...
How to prepare catalogue changes if you are a manufacturer
A manufacturers catalogue and brands are what defines, among other variables, their possibilities of acceptance by both consumers and retailers who sell their products to the end customer. Hence,...
What is the sale by geolocation in ecommerce?
Geolocation in e-Commerce is one of the sales techniques with the highest potential for retailers. Now that users use mobile devices such as smartphones to make their purchases, offering products,...
What is price scraping? Uses and strategies for your ecommerce
Price scraping is, in essence, tracking competitors' prices thanks to the technology needed to obtain all the data that affects the competitor's pricing strategy. As a technique, price scraping refers...
New pricing strategies for 2019: Omnichannel and dynamic pricing
When talking about pricing strategies, we know that we must always have a clear understanding regarding current pricing trends. These vary depending on the behaviour of the potential buyer, the...
5 steps for preparing your online store for Christmas
Christmas may be to the retail trade what the summer season is to the hotel sector. This also takes into account the rest of the sales campaigns that occur throughout the year, so this is the right...
Can a manufacturer maintain pricing strategies by location?
One of the major trends in marketing for the next few years is based on the provision of services by location. The trend of geolocation is booming even for organic positioning ever since Google...
Product levels and premium users, how do they mesh in the pricing strategy?
Online businesses, both retail and suppliers of digital services, know that providing the user with the advantages of a premium profile is synonymous with online loyalty. However, on many occasions,...