Three Tactics for Price Promotion Campaigns
Consumers are smart shoppers and know how to get the most out of the internet finding deals online before deciding. And they also know that there are a lot of ecommerce competing to convince them with...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
4 Psychological factors to adjust the prices of your Ecommerce
Price is one of the elements that has the greatest influence in the decision to buy online, this is something known and studied from the beggining of online sales. Some of these studies, such as Price...
BQ chooses Minderest as their Price monitoring tool
The Spanish company BQ, known for its mobile phone devices, tablets and e-books, selects Minderest as the tool for price and stock monitoring in their distribution channel.The extensive experience of...
This was the price strategy of Amazon Prime Day
Last Monday, July 10, Amazon began 30 hours of great discounts for its Prime customers. At Minderest, we wanted to analyse in detail the pricing strategy carried out by Amazon on one of its star days...
How manufacturers should act to protect their pricing policies
Manufacturers face major challenges in maintaining their pricing policy in the digital environment. They define various pricing policies to ensure that the brand image and perceived value of their...
The key to a dynamic pricing strategy
The idea of dynamic prices is as simple but potential: adjust prices to demand. Dynamic pricing strategies are not new, since the 1980s airlines have used this way of fixing prices for their tickets...
How to spot unauthorized sellers of a brand
This is undoubtedly one of the main concerns for brands and manufacturers. Building a distribution channel is a really hard task, first you have to make a selection of distributors, and then agree on...
Three opportunities for improvement in manufacturers' pricing policy
The purchase of products through the internet has meant a huge opportunity for manufacturers and product distributors. Thanks to new digital channels, such as marketplaces or ecommerce, many...
Minderest and Capgemini sign a partnership
Capgemini, a leading consult company, and Minderest, the first Spanish pricing company, sign an agreement to boost their customers' competitiveness by integrating Minderest's solution into retailers...