An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Pricing strategies for eCommerce are an essential aspect for defining both the opportunities for the brand within the market and its business image for potential customers. There are many trends, but...
Competition monitoring is a fundamental task for every brand and online store. Knowing first-hand what other vendors and competitors are doing allows a business to operate within the market under the...
One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good...
The world of eCommerce is no longer the only sales channel available for manufacturers who want to be present in the online world. Social networks are postulated as being the latest opportunity for...
Price monitoring is an indispensable element for retailers, eCommerce and manufacturers who offer their products online. However, these types of tools are also increasingly used by users, who truly...
A good sales forecast is essential for a brand to anticipate their stock needs at specific times. In this way, they can anticipate the organization of the catalogue based on the expected demand. Its...
Over the last decade, marketing teams have assumed that the user, the potential client and their circle of action, is the nerve centre of their activity, the key to the success of a business. This,...
Maintaining a close relationship with the buyer is essential for an ecommerce. And an essential element to forge it is proper customer service.In the web environment there are multiple possibilities...
Big data and artificial intelligence in ecommerce are here to stay, it´s a fact. However, multiple error test tests are still being theorized and carried out to verify in which fields they work and...