The pillars of a localized pricing strategy
A price internationalization strategy is the way to define the prices of products and services for each market in which you wish to operate. This is not a novelty in electronic commerce, a sector in...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Why does an ecommerce need a price analyst?
The importance of the price in the success of an ecommerce requires more and more specialized roles, and one of them is that of the price analyst.These professionals focus on the study of prices in...
4 great ecommerce challenges for manufacturers
Many analysts anticipated an exponential growth of B2B ecommerce, with chilling global figures: of 6.7 trillion dollars for the year 2020, according to the consultant Frost & Sullivan. The...
Three challenges that ecommerce face and how to deal with them
The growth of electronic commerce continues to exceed all forecasts. In the portal specialized in studies Statista they already anticipate a huge growth of the sales in the electronic commerce in the...
Repricing actions to become more competitive
Monitoring prices is a competitive advantage for any ecommerce. Intelligence technology and price monitoring is an indispensable tool to understand the digital ecosystem and develop a pricing strategy...
Manufacturers and electronic commerce: barriers and opportunities
Since its inception, electronic commerce was dominated by retail companies. These companies, as solid B2C business models, were the pioneers in looking for that same consumer and new ones on the...
The 5 ingredients of an effective pricing strategy
The importance of the price in the online purchase decision is very high, so defining an appropriate pricing strategy can be the difference between the success and failure of an eCommerce.When we see...
Monitoring the prices of your competition: three reasons to take the step
The three keys to electronic commerce could be summarized as: price, price and price. It may seem as an exaggeration, but the importance of the price in online sales is decisive. And although it is...
"Direct to Consumer", when brands go directly to the customer
There was a time when the boundaries between the manufacturers and the distribution channel were very clear. The manufacturers designed and manufactured products, the distributors acquired those items...