An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Data Storytelling involves presenting the results of data analysis with a narrative discourse supported by graphics. It allows you to go further than a mere automatic report. It allows you to convert...
The conscious consumer is committed to the environment and sustainable development. It is a growing profile and one which businesses need to understand. Generally, the conscious consumer tackles...
The wow effect is an e-commerce’s ability to amaze customers and convert them into admirers of the store or brand. Products for sale, services offered, or prices advertised can induce surprise or...
Recommerce or reverse commerce is the selling of second-hand products online by established brands or by using platforms exclusively designed for recommerce. This is a growing trend due to a...
Price checking allows companies to keep abreast of their main competitors’ selling prices and adapt to their changes and moves. This strategy is based on continually monitoring competing stores’ price...
To increase sales in your eCommerce business, you must constantly optimise its functionalities and the shopping experience you offer to the user. This involves periodically revising, analysing, and...
Optimising business processes allows eCommerce businesses to make their investments in the sales area profitable and supports business growth. Business processes refer to those steps or stages that...
Commodities are raw, unprocessed tangible materials, that can be marketed. To put it another way, they are many companies’ raw materials. Commodities include basic goods such as grain, essential for...
The Phygital Experience concept refers to a new retail trend that combines online and physical commerce for the benefit of consumers (Physical + Digital = Phygital). This phygital experience...