4 keys to build your price optimization strategy
Pricing strategies are, today, one of the best kept secrets of online retailers. In fact, the analysis of Amazon´s pricing strategies and other online giants is constant; consider how changes...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
MSRP monitoring: how to control the recommended prices of your brand
MSRP is the recommended sale price that a manufacturer establishes for each of its products. A priori, something simple to understand; however, the control over it inexorably influences the index of...
Do 'out of stock' strategies work to increase sales?
Placing products with the label 'out of stock' is one of the booming actions to increase the conversion of some e-commerce. The objective is the key: using the principle of urgency, nothing better...
Father's and Mother's Day: how to fix prices for the dreaded packs?
Like Valentine's Day or Black Friday (which has now become Cyber November), Father's Day and Mother's Day are two key dates for ecommerce. During the year, online stores face these featured dates...
How to adjust prices to your competition without losing margins
Adjusting prices to the competition sometimes becomes a complicated task, especially in terms of retaining profit margins. Thanks to the monitoring of competitive prices, online sellers track and...
How Artificial Intelligence helps ecommerce
We have all heard about Artificial Intelligence (AI), but how can it benefit ecommerce? The essential thing to know about AI is that it is the machines that are responsible for doing certain tasks and...
Three errors to avoid in your pricing strategy
The price is a key variable for the success of an ecommerce, this is no secret. Of course, the value proposition, the product catalogue and marketing in all its breadth are also important. But in an...
The importance of benchmarking and prices in ecommerce
A benchmarking strategy consists of analysing the prices of the competition, with a clear objective: to understand the competitive position of ones own offer in relation to that of the competitors...
Four trends in B2B ecommerce
B2B ecommerce has ceased to be a trend, and has become a reality in motion for most manufacturers, without exception. The consultant Forrester, in its US B2B eCommerceForecast report: 2015 to 2020,...