Blog

An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

Discover Price monitoring at the eShow in Barcelona 22-23 March

Competitor Price monitoring in ecommerce has become a must over the past few years. With Amazon and other big players appearing, the fight to get the best price has doubled, becoming essential the use...

Four keys for Catalogue Intelligence

In today’s article we are going to reveal the four fundamental keys to build a competitive catalogue in ecommerce, it is as important to know our competitors offers as it is to know their range of...

Increase the conversion in Google Shopping by monitoring competitor’s prices

Google Shopping now a day is the main display of online shopping. We only have to write the name of a product in this popular search engine and we are shown instantly hundreds of results on where to...

See you at the Internet World Fair held on the 7th and 8th of March

Minderest would like to invite you all to the international fair, Internet World celebrated in Munich on the 7th and 8th of March. Internet World is a popular fair specialised in the B2B world and...

How do you win the BuyBox on Amazon?

The answer to this question is simple: A formula that guarantees getting the BuyBox on Amazon does not exist. In fact, the algorithm of merchant selection is one of the best kept secrets by Amazon and...

What you should never do with your prices before Black Friday

How to prepare a pricing strategy for Black Friday is talked about a lot, however, few analyses show what it is that we are supposed to do. This popular date can be a huge exit for our campaign or on...

Minderest will be a speaker once again at Meet Magento Madrid 2016

Once again we are a sponsor and speaker at the most important international Magento event that is known as Meet Magento. On the 25th October the annual event, most promoted by Magento and Interctiv4...

What is Price elasticity of demand?

We are sure that you will have heard on many occasions this popular term in the pricing world, but maybe you don´t know exactly what it means. In a very short form and without going into mathematical...

Who are your competitors?

It seems a simple enough question, although many e commerce are not sure who their real competitors are, making it difficult to manage correctly their pricing strategy. Our first approach could be to...