Which is the biggest Amazon in the World?
The anecdote about Amazon and its well-known name, Jeff Bezos, its founder, wanted to baptize his project with a name that reflected its enormous size, and so decided on Amazon, the South American...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to define your pricing strategy during sales
To maintain the interest of its users, an ecommerce has to readjust its pricing strategy according to the actions of its competitors. And, of course, there are also occasional seasons in which you...
How much does price influence in online shopping?
As consumers, we know that one of the main factors that influences us at the time of buying a product is the price. We constantly try to find the most attractive offer, which meets all the...
How big is Amazon´s Marketplace?
The large assortment is one of the keys to success in ecommerce, and it is certainly one of the strengths of Amazon. Getting a large catalogue is a very expensive job, as it involves spending...
Fnac.es is 14% dearer than Amazon.es in technology
One of the most looked after factors by retailers is the perception of economic prices. The objective is to make the consumer presuppose competitive prices and to shop without having to continuously...
5 price mistakes to avoid in your ecommerce
One of the most important challenges in an ecommerce is to fix adequate prices to the products in each moment. Valuing together the product costs, their value and the competitor prices can be a more...
3 reasons to match on and off line Price policy
Ecommerce has only been about a few decades and it is already revolutionising the commercial world as we know it. It is understandable that in spite of being different channels, there are many...
Get to know the future's Store by the hand of Minderest
What will physical retail be like in the next few years? Bidding on an important advance in ecommerce, traditional retail is faced with a challenge; evolve to adapt to a consumer profile that gets...
This is what happens when you don't monitor your competitors
On many occasions we have commented on the importance of Price to the consumer, based on studies about the main buying, abandoning shopping basket factors, etc. Today we will be a lot more visual, one...