How does Amazon Live Shopping work?
Amazon Live Shopping is a new livestream channel created by Amazon to boost product sales and attract more customers. It is a new portal that combines the benefits of classic TV shopping and new...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to find out if your competitors’ prices are more competitive on Black Friday
Knowing your competitors’ prices on Black Friday is essential if you want to get the most out of this worldwide e-commerce event. Black Friday 2022, which is celebrated on Friday 25th November this...
Shrinkflation: How to keep prices consistent despite inflation
Shrinkflation, also known as ‘reduflation’, is an increasingly common practice companies use to fight inflation. But are there alternatives? Yes, there are! Firstly, it is vital to understand the...
What is a predatory pricing strategy?
A predatory pricing strategy involves drastically reducing product prices to drive competitors out of the market. This is a risky tactic in which e-commerce businesses slash prices, even shouldering...
What is human-centric marketing?
Human-centric marketing is a trend aiming to connect with consumers as people, not just as buyers presented with products and prices. It is based on creating more honest and personal relationships...
How to increase your marketplace sales
One of the keys to ensuring the success of an online business is knowing how to capitalise on marketplace sales. According to recent statistics, 67% of consumers choose marketplaces to find out about...
Benefits of price tracking software
Price tracking software are automated tools that allow you to monitor competitors’ prices over their different sales channels. They analyse everything from third-party e-commerce and retailer sites,...
Know and control the costs of sale
Costs of sale relate to the money an e-commerce business invests in promoting, distributing, and delivering its products to consumers. These are the expenses incurred by the company so that items...
Monadic price test vs Price laddering technique
Within pricing research, monadic tests and the price laddering technique try to determine customers’ price sensitivity. Both are price research techniques used to evaluate an e-commerce’s product and...