An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Lazada is Alibaba’s most popular marketplace among Southeast Asian customers, with increasingly greater access to new technologies. Although Lazada started out life as an independent platform, Alibaba...
Pricing research is a research method used to evaluate e-commerce product and service prices. It analyses how demand varies within the market based on the prices set. It is a valuable resource for...
Tiered or ladder pricing models offer customers different prices according to the services they need. It is a strategy primarily used by subscription services, such as music or video streaming...
The pandemic and difficulties in trade internationally have caused sales on marketplaces to grow at twice the rate of e-commerce sites. This trend has been observed over the last two years and has...
Promotions are a powerful way to increase customer engagement due to the influence of price in the buying decision. With significant price drops or quirky gifts, generating higher traffic to the e...
An Economy Pricing strategy involves setting low prices for products with minimal production costs. From Minderest, we explain the pros and cons so that you can assess whether you should implement it in your overall pricing strategy.
How your products are displayed on your distributors’ websites and marketplaces is key to boosting sales and protecting the brand image. Each point of sale and sales channel must adhere to the...
Price remains a key factor in consumers’ decision-making. This is especially true today due to increased inflation. Since the darkest moments of the COVID-19 pandemic, the price of products, services...
Bizum, the Spanish instant mobile P2P payment system, already has an online payment method for e-commerce businesses to facilitate and speed up online purchases, which benefits stores and users. Bizum...